KLM and Pixar team up to Ignite Imagination

A fantastic example of cooperative marketing from Pixar and KLM. Both of them found a way to reinforce their values and equities in a disruptive, never before seen way that made a movie premiere an unforgettable experience for about a hundred children. Where the execution really shined, however, was the fact that it was novel, interesting and heartwarming enough to share: the movies at 2 million views and still climbing. Check it out!


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